For all business letters sent out you need to have a professional letterhead. Whether it be a proposal, or a simple notice you need to have it on a letterhead. The quality of this paper should be a high quality heavy paper. You should consider some color in your letterhead, this will help it stand out and give your business the representation you deserve. This should also be printed professional to guarantee you the top quality you want. These professional printings will give you the best results for when you send out those initial proposals to all your potential clients. You want your business to stand out from the "crowd."
Every business needs to have business cards. You want something convenient to hand to people when they ask for your contact information. If you are attending a meeting or conference you are sure to meet new people who may need your services. You want to think of the layout and content of your business cards very carefully. You want to give your contact information and have it stand out, but you also want your card to be unique. If your potential customer has several cards for the same type of service yours will stand out from the rest. You can choose to have information on both sides, or contact information on the front and a design on the back, it is all up to you and what you think represents your business the best. You can choose to have your cards coated or not as well. Keep in mind that if your cards are coated it will be very difficult to write on them, say if your potential customer wants to jot some information on the card. You definitely want your cards printed professional; this will give you a great outcome that you will be happy to give to potential clients.
The reason why blog advertising works is because blogs are essentially gathering places for niche influencers and opinion-makers whose loyal audience also consists of smart, savvy consumers. It is not just young college students that read blogs. Rather, the audience can be composed of an astonishingly wide demographical and geographical reader profile, not to mention also the mainstream media.
Old-line, entrenched brands do not benefit much from blog advertising, as their ads are seldom interesting, thought-provoking, or human enough. Generally speaking, new launches, new products, newsmakers, etc. are what blog advertising works for. The ads should have a human voice and be high on the connectivity factor. Moreover, the ads need to be as edgy and rich as the blog content itself. Humor or sarcasm works splendidly as well. One actually needs to appeal to the reader's sensibilities with solid copy. Exclusivity also is highly appreciated by bloggers. For example, offering something first to bloggers, before it is offered to the general public, can score the advertiser brownie points, big time.