Way back in the last decade, what we now call blogging was hardly anything more than the sometimes nutty musings of online diaries. But now, there are online blogs on every topic under the sun. There are also tech blogs, news blogs, commentary blogs, etc. that only months ago were the near-monopoly of established companies or news outlets. Positioned between media and the common reader, blogs can be as well-referred as traditional journalism, but they have the added advantage of the personal touch. This personal touch is much more in sync with our current sensibility than were the opinionated magazines and newspapers of yesteryears. Amidst it all, this much is clear: The blogging phenomenon is real and is making a profound impact. Blogging is transforming the media world and could even initiate a revolution in how journalism functions.
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